Productivity and GTD

7 Tips for Entrepreneurs to Save Time with Marketing Automation

AUTHOR: Gloria Kopp

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Marketing automation

Companies across the world are implementing automation into their day to day routines. In fact, over 49% of enterprises use it on a regular basis. If you’re not using it and your competitors are, guess who’s going to get ahead?

However, if this all sounds like technical mumbo jumbo, it doesn’t have to be. To get you started, here is a 7-point checklist of why automation can help you, saving your business time and money.

Planning Your Posts

Scheduling your posts for your social media is nothing new. Naturally, it’s been able about for many years but thanks to automation software, it’s never been easier or more affordable.

The majority of marketing teams will spend too much time on trying to plan their posts, making sure they’re consistent and posting regularly enough to retain followers. With scheduling, you save this time by everything laid out in front of you, planned and organised.

Some of the leading tools in this area including HootSuite and Buffer, software packages that are used by hundreds of thousands of companies around the world.

Automating Your Emails

Email marketing is such an essential part of your marketing campaign that it’s incredibly easy to get caught up in the whole process. It really depends on your business and industry, as well as your personal preference, as to what techniques you should be using.

However, one consistent practice you should be implementing is email automation. Using platforms such as MailChimp, you can easily create templates for your unique mailing lists, as well as scheduling your emails at certain times on when a lead is at a particular stage of your conversion process.

Keeping Things Short & Sweet

No matter what stage of your marketing process you’re working on, you can also automate that process to save you time and therefore money. Whether you’re creating a plan, a strategy, devising a new technique, trialling new email templates or whatever else you’re doing, find ways to save time.

When searching for online tools, be creative with how you can use them. For example, using tools such as Easy Word Count, allows you to track the number of words you’re typing in real time. This can help you to keep content posts precise easily. It can help you create your email more to the point, and it can help you ensure that you’re writing enough. The possibilities are endless!

Automatically Follow Up Leads

As your business grows and expands, it’s important that you follow up with leads, ensuring that you’re maximising your business’s opportunities. However, the bigger you become, the more emails you’ll have to send out to more customers in the hopes of converting these leads into sales.

Fortunately, it’s straightforward to use automation software, so you don’t have to worry about missing anyone. For example, if you’ve got customers with items in their basket but have left the site, you can automate emails to remind them of their purchases, increasing your chances of securing a sale.

Utilize Content Editing Tools

Editing your content to perfection is such a time-consuming process, a process that may need to be carried out several times before you’re completely happy with it. Any poor content on your website or social media profiles will surely damage the credibility of your website.

Instead, it’s vital that you take advantage of the editing tools available, such as State of Writing and Oxessays (who also offer comprehensive proofreading services), to streamline your editing practices.

By using these services, you can edit your content in no time at all, giving you the ability to use your time elsewhere on more important aspects of your marketing campaign.

Perfect Content Creation

Finally, as you know, the content you use in your marketing campaign is the key to your success. As an entrepreneur, it’s crucial that you invest the right amount of time in researching and perfecting your content, so it’s ready for centre stage.

With this in mind, you’ll be fully aware that a lot of your time can be spent writing and rewriting posts, research information and trying to conduct effective and efficient SEO practices, such as keyword research.

Instead, why not outsource your copywriting tasks, allowing you to spend more time on other important aspects of your marketing campaign. For instance, writing services such as Boom Essays and Essayroo can allow you access to a range of professional writers who can create your content to your exact specifications.

Schedule Your Content

Naturally, in addition to automating your content creation, why not save even more time by scheduling your entire content marketing strategy? With content platforms, such as Elite Assignment Help or Academadvisor you can easily set up a content plan where content will be created at certain times and delivered upon your request.

This means you can easily keep a steady stream on content coming into your business and going live, ensuring that your customers will never go without high-quality content, that generates more and more leads every day.

Alternatively, software packages, such as CoSchedule or Resumention are excellent way to create a content calendar, allowing all your writers and marketing team to know exactly what’s happening and when streamlining your process.

Conclusion

Automation is the way forward when it comes to managing and organising your marketing strategies. With a little help from software packages and platform, you’re able to save a tonne of hours from across your team, enabling you to achieve more than you ever thought was possible.

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