Knowing the redesigned FacileThingsAUTHOR: Mari Carmen Estevan
After a year of work, we are pleased to present the new FacileThings corporate identity and website. The aim of the project was to adapt the entire design to the brand personality and improve the user’s experience from different perspectives.
We live in a chaotic and frenetic world that surrounds everything we do, affecting how we do it and sometimes distorting why we do it. This is why FacileThings hopes to provide a space in which you can be calm and therefore focus on doing what you really want to do, easily.
New corporate identity
FacileThings was born and evolves with the mission of building an effective organization software, strictly compliant with the GTD methodology and its vision: Good personal organization can turn chaos and stress into peace of mind, thus improving people’s quality of life.
As a consequence, the new corporate identity has been designed to provide a simpler and more serene work and management space, where colors and natural textures help creating a lighter and less intrusive visual dynamics.
The combination of deep green and wood, transports us to a quiet space in which we can address all issues with calm. The vibrant green, as a turning point, brings a touch of dynamism and energy that project the necessary motivation to start any task.
New web site
The main purpose of the web redesign has been to project the brand personality in a functional and intuitive space. A practical and simple website where clarity prevails over everything.
The new set of fonts, designed for online use, improves readability and makes reading a more peaceful and relaxed experience. Plus, the site gets strengthened by a new, more clear and accessible structure, eliminating the superfluous and fostering productivity by keeping focus on what really matters.
The How it works section remains critical because FacileThings has a clear educational value. The Basics help understand how the GTD system works in five easy steps. The Advanced Tutorials provide all the information needed to take full advantage of the FacileThings features. Thus, this section allows users to approach the GTD methodology, gradually and without stress, even if they haven’t heard of it before.
New web application
So far, the web application has only been adapted to the new corporate items, such as colors and fonts. However, a project of a new design intended to improve the user experience has already been launched, based on the FacileThings brand values, so you can keep getting things done, easily.