Category: “Personal Productivity”

If you sometimes lie awake at night worrying about how you’re going to get all your work done, you’re not the only one. According to research from the Anxiety and Depression Association of America (ADAA), 40% of American employees experience excessive anxiety in their working lives. In a tough economic environment, professionals have to work harder to stay ahead of the competition, meaning they take on more projects with tighter deadlines and don’t defer tasks when required. No wonder national stress levels are sky high!

The world economy is changing and work as our parents knew it, where you could develop your career in a company for almost a lifetime, is already a thing of the past. Today’s technology is revolutionizing the productivity of businesses and how they work and communicate.

Creating and running a startup is a tough task. Fortunately, there are methods that teach you how to manage your day-to-day life and help you achieve the product your customers want. Methodologies such as Lean Startup draw a framework of action and put order in a process that has a tendency to chaos.

The anchoring effect is one of the most solid tested phenomena in the world of experimental psychology. Daniel Kahneman and Amos Tversky carried out a good number of experiments, which conclusions you can find in the book Thinking, Fast and Slow.

In his famous book Influence: The Psychology of Persuasion, Dr. Robert Cialdini talks about the scientific principles behind the art of influencing on people. This book, which has become a reference for any marketing professional, states six universal principles that determine what moves people to change their behavior.