Personal Productivity

The Art of Making Decisions
In this article I am not going to explain how you should make your decisions (who the hell am I?). Simply, I will present you a set of facts and theories about the decision making process. The idea is that if you know the process by which you make your own decisions, you will be able to make them more effectively. Also, let it be said, knowing how the human’s mind works in this type of processing also gives you the ability to influence others’ decisions (if you work in advertising, marketing or sales, this should be of your interest.)