Tag: “Science”

I have to say that I am finding extremely interesting the reading of Focus: The Hidden Driver of Excellence, by Daniel Goleman. In my opinion, knowing how to pay attention where we need to do it at every moment is, probably, one of the most valuable skills today, and also, one of the most difficult to achieve. This book addresses the issue from a perspective based entirely in science, which gives the material exhibited a special relevance, well above most of the common posts and guru-tips you can find on the internet.

In this article I am not going to explain how you should make your decisions (who the hell am I?). Simply, I will present you a set of facts and theories about the decision making process. The idea is that if you know the process by which you make your own decisions, you will be able to make them more effectively. Also, let it be said, knowing how the human’s mind works in this type of processing also gives you the ability to influence others’ decisions (if you work in advertising, marketing or sales, this should be of your interest.)

You have probably heard of the famous experiment that was conducted a few decades ago in a laboratory at Stanford University: a few children were left alone in a room and were told that they could have a candy at that time or wait until the experimenter came back, in which case they could have two candies. The experiment did not end there, since the social and cognitive skills of these children were tested some years later. The result was that, at least academically, the ones who had delayed instant gratification obtained better scores and were more popular than those who had not.

An Internet user just needs 50 milliseconds to form a first impression of the page he is visiting. It is even more interesting to know that, after a much longer lasting exposure to that page, the final impression hardly changes compared to that first and brief impression.

Daniel Pink ensures in his book Drive: The Surprising Truth About What Motivates Us that the traditional motivation based on rewards and punishments is practically useless in the age of knowledge workers. Money may work at first, but once the needs you think are important are already met, it is not a source of motivation anymore. From there, the one that works is the intrinsic motivation that exists within the individual.