Tag: “Science”

Confirmation bias is a cognitive bias that makes us give much credit to the information that confirms our beliefs, while making us ignore the information that challenges our expectations. In other words, people tend to favorably filter information that confirms their preconceptions or hypotheses regardless of the veracity or falsehood of that information.

Any person or organization wishing to develop a product—whether it’s a web application, a toaster or a building—must take into account how the people who will use the product usually behave. This is essential to design the product so that it’s easy to understand and use.

All of us procrastinate occasionally. Most times it is simply to delay a few minutes or a few hours on something we must do (“come on, 10 minutes more on Twitter and then I’ll get with it”, “This afternoon I’ll call him, now I do not feel like it”.) Other times it is more serious, because our unwillingness to undertake that task affects other people and generates problems.

Positive psychology is a branch of psychology that focuses on the study of optimal human functioning, rather than mental illness. Its objectives are to achieve a complete understanding of the potential in people and help them have a more productive and meaningful life.

A very important issue in any company is deciding when to invest in improving existing products and services and when to invest in researching new possibilities ¹. How many companies have been ruined by blindly following the products that led them to success, not caring to investigate new concepts, technologies and trends?