Tag: “Science”

I read many books. Before buying a book related to technology, economy, business, personal development etc., I usually read sufficient reviews and recommendations so that I don’t make a mistake when picking the next book to read. However, I don’t do the same thing with fictions books, mainly because I usually don’t like what most people like.

In 2006, Joseph C. Nunes and Xavier Dréze published a study called The Endowed Progress Effect: How Artificial Advancement Increases Effort. They describe a very interesting phenomenon used in marketing, which you can also use to take on your projects with greater motivation.

In their book Switch: How to Change Things When Change Is Hard, the Heath brothers argue that if you want to change the way someone behaves (including yourself) you’ll need to appeal to both the Rider and the Elephant within that person.

Are you one of those people who estimate the time that it will take to complete each task, in order to know how many things you will get done at the end of the day, week or month? If so, how often do you check off all the tasks in your to-do list, at the end of the period? If you’re like almost people, the answer is “rarely”.

One day in 1927 Bluma Zeigarnik, a Russian student of psychology at the University of Berlin, went along with several classmates and teachers to have dinner at a restaurant in town. When the waiter who served them took the order of all the diners with absolutely nothing to write in, as he did with the rest of the tables, she thought it was going to end badly. However, after a while the waiter served everyone exactly what they ordered.